John Smiths were looking to Promote their ale using the 'Only Ordinary by Name' slogan. They wanted to give the voice of the brand to the people with maximum public engagement.
First Radio teamed up with TK Maxx to provide them with a template mechanic that they would be able to roll out at anytime, anywhere.
M&S wanted to coincide their radio activity with their wider ‘Spend It Well’ campaign between 1st – 11th June 2017
Ran a 2 week social media campaign on Radio Wave.
On air and in-store promotion for Dacia
From the 10th November- 21st November we ran a breakfast promotion Spire FM.
PE June 2017
PE Mar 2017
new station for First Radio
New national radio brand launches in Wales
The latest station to join the First Radio portfolio of radio stations